Tim Pellikaan

Co-founder & Director

A young design professional and football supporter. Tim initiated Count3r during his master thesis to earn his MSc degrees in Industrial Design Engineering and Information Sciences. Today, he is responsible for concept design and product development.

Peter van der Bel

Co-founder & Director

Peter, a cultural omnivore, leapt from being a teacher of English to a blossoming entrepreneur and never looked back. His work is at the crossroads of behavioral science, technology and business, in which he successfully started, built and exited ventures before.

Jori de Goede

Co-founder & Lead Developer

A world traveler, as well as urban beardsman, football player and music fanatic. He is an experienced front/back-end developer. Before Jori joined Count3r he worked more than eight years on C-level projects for companies such as Walt Disney Studios, BelVilla and KLM.

Tim de Wolf


Tim is an awesome snowboarder and sneaker innovator, but not at the same time. He is a wizard and full-stack developer with 7 years of experience in PHP, Node.JS, Angular, MySQL, front-end design, and mobile applications.

Jan Schoormans


Jan is professor consumer research & behavior at Delft University of Technology. This expertise combined with his matter of fact attitude makes him the perfect advisor to both solicited but moreover unsolicited advice in product development and implementation.

Marcel Verbraak


Marcel is a highly valued business builder, growth manager and trusted advisor with 20+ years of work experience in various Sales, Business development and Strategic Advisor roles for Software/Tech Corporate, Start- & Scale-up companies.


Our mission and vision

Physical retail is in pain and not selling the way customers want to buy. Both online and offline shopping have distinct qualities, but too few organisations seamlessly blend both worlds together into sensational customer journeys. Our goal is to do just that. Count3r wants to help physical retail overcome their challenges, become truly omnichannel, and deliver the digital experience customers expect.

Sales associates are the backbone of physical retail. They create the warm and personal atmosphere that so many shoppers are craving. Sales staff can turn uninspiring store visits into multi-sensory adventures. This interaction between employees and customers is vital to physical retail, but must become more customer-centric, data-driven, and digital at heart. Our mission is to measure, analyse and improve the in-store employee-customer interaction with data and digital sales staff technology. Let us help you transform the way you engage with your customers.